AGENDA - Long Beach California - January 2018 14 January 2018

While growing up in Chicago, I was always fascinated with California culture. Whether it was being obsessed with skate videos and all the incredible skate spots or the punk bands I grew up listening to (and trying to copy their fashion choices), there was always something inspiring about it. After years and years of watching the AGENDA trade show recaps by Bobby Hundreds, I always looked forward to getting deeper into that culture. Since moving to Southern California at the end of 2016, I've been fortunate enough to attend AGENDA twice and ComplexCon once. There is no better melting pot of culture than those two events. Walking around AGENDA seeing all of the monster brands that have been around forever and are still dominating and growing somehow side by side with brand new upstart companies just starting to dip their toe into the pool is a very inspiring feeling. If I took away one general feeling from the event it was along the lines of do whatever makes you happy and forget the rest. Success comes from authenticity and believing in your mission wholeheartedly and that's something you could feel all around the trade show. Props to everyone out there doing exactly what they want and making some noise. Shout out to our dude Reilly and his brand Learn To Forget. They just dropped their new line and it's dope!

Our dude Andrew Cramb documented the day so I'll leave you with photos he took around the show! Thank you to Christine Warren for taking care of us!